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E-commerce – Hardware Store

Overview

  • * Partnered since May 2025
  • * Focused on revenue scaling
  • * Built performance-driven system
  • * Used Google Ads ecosystem

Challenges

  • * Highly competitive hardware market
  • * Low & inconsistent conversions
  • * Wasted ad spend
  • * No product-level tracking

Advertising Approach

  • * Search, Shopping & Performance Max
  • * Intent-based targeting
  • * Smart budget allocation

Website & CRO Optimization

  • * Optimized UI/UX across product pages, checkout flow, and navigation
  • * Optimized checkout flow
  • * Applied CRO strategies

Results Achieved

  • * $14.6K Ad Spend
  • * $83.3K Sales
  • * 1.19K Purchases
  • * 11.77 ROAS

Key Impact

  • * Scalable revenue channel
  • * Improved conversion rates
  • * Consistent ROAS control
  • * Data-driven performance

This case study demonstrates how a structured, data-driven approach combined with performance marketing and conversion optimization can turn an average e-commerce store into a scalable, high-ROI revenue engine.

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Real Estate

Overview

  • * Lead generation focused real estate campaigns
  • * Built scalable acquisition system using Facebook Ads
  • * Focus on high-quality leads and cost efficiency
  • * Performance-driven approach for consistent results

Challenges

  • * Highly competitive real estate market
  • * High cost per lead affecting profitability
  • * Low-quality and unqualified leads
  • * Inconsistent lead flow across campaigns

Advertising Approach

  • * Built a structured Meta Ads funnel (Lead Gen + Retargeting)
  • * Advanced geo-targeting & audience segmentation
  • * Optimized campaigns for high-intent lead generation
  • * Budget allocation focused on low CPL campaigns

Creative & Funnel Optimization

  • * Tested multiple ad creatives (video + static)
  • * Optimized lead forms for higher conversion rates
  • * Improved messaging for better lead qualification
  • * Continuous A/B testing to reduce cost per lead

Results Achieved

  • * ₹2.56L+ Ad Spend Managed
  • * 1,700+ Leads Generated
  • * Lowest CPL Achieved: ₹25.81
  • * Consistent Lead Flow Across Campaigns

Key Impact

  • * Built a predictable and scalable lead generation system
  • * Reduced cost per lead significantly
  • * Improved lead quality and conversion potential
  • * Enabled a consistent pipeline for the sales team

This case study demonstrates how a structured, data-driven approach combined with performance marketing and funnel optimization can generate high-quality leads at scale while maintaining cost efficiency in competitive real estate markets.

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Home Improvement Services

Overview

  • * Lead generation campaigns for home improvement services
  • * Scaled multi-campaign structure using Facebook Ads
  • * Focus on qualified homeowner leads and service inquiries
  • * Performance-driven strategy for consistent lead flow

Challenges

  • * High competition in local service markets
  • * Rising cost per lead across regions
  • * Low-quality or unqualified inquiries
  • * Inconsistent lead volume across campaigns

Campaign Strategy

  • * Built structured campaigns (ABO + CBO + remarketing)
  • * Geo-targeted campaigns based on service areas
  • * Audience segmentation based on homeowner intent
  • * Scaled high-performing ad sets while controlling CPL

Funnel & Conversion Optimization

  • * Optimized lead forms for higher-quality inquiries
  • * Tested multiple creatives (before/after, service highlights)
  • * Improved messaging to attract serious prospects
  • * Continuous A/B testing to improve conversion rates

Results Achieved

  • * $172K+ Ad Spend Managed
  • * 2,000+ Leads Generated
  • * Avg. CPL: ~$83.77
  • * 63K+ Clicks Driven

Key Impact

  • * Built a scalable and consistent lead generation system
  • * Improved lead quality and reduced wasted spend
  • * Maintained stable CPL while increasing volume
  • * Created a predictable pipeline for service bookings

This case study highlights how a structured, data-driven advertising approach combined with optimized funnels and creatives can generate consistent, high-quality leads while maintaining cost efficiency in competitive home service markets.

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Travel & Tourism

Overview

  • * Performance campaigns for travel & tourism packages
  • * Scalable acquisition system using Google Ads
  • * Focus on high-intent travelers and booking-ready users
  • * Strategy aligned with seasonal demand and search behavior

Challenges

  • * Competitive travel keywords with rising CPC
  • * Seasonal fluctuations impacting campaign stability
  • * Low conversion rates from non-intent traffic
  • * Difficulty capturing high-value booking audiences

Campaign Strategy

  • * Structured campaigns using Search + Performance Max
  • * Intent-based keyword targeting (destination, package queries)
  • * Geo-targeting focused on high-converting regions
  • * Funnel-based setup from discovery to booking

Funnel & Conversion Optimization

  • * Optimized landing pages for seamless booking experience
  • * Improved page speed, UX, and mobile responsiveness
  • * Accurate conversion tracking setup
  • * Continuous A/B testing of ads and landing elements

Results Achieved

  • * 32.8K+ Clicks Generated
  • * 1.07K Conversions Delivered
  • * ₹157K Ad Spend Managed
  • * ₹146 Cost per Conversion

Key Impact

  • * Built a scalable and consistent booking funnel
  • * Improved conversion rates through intent-driven targeting
  • * Reduced cost per conversion with continuous optimization
  • * Enabled predictable growth in leads and bookings

This case study demonstrates how intent-based targeting, structured campaigns, and continuous optimization can drive consistent bookings and reduce acquisition costs in the competitive travel and tourism industry.

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E-Commerce SEO

Overview

  • * SEO-driven growth strategy for e-commerce store
  • * Focus on organic traffic, rankings, and revenue scalability
  • * Targeted high-intent keywords aligned with buying behavior
  • * Built long-term visibility through search-first approach

Challenges

  • * Low organic visibility in competitive product categories
  • * Poor keyword rankings for high-intent searches
  • * Limited traffic from non-branded queries
  • * Weak on-page SEO and content structure

SEO Strategy

  • * In-depth keyword research focused on commercial intent
  • * Category + product page optimization
  • * Content strategy targeting long-tail and transactional queries
  • * Internal linking to boost authority distribution

Optimization Process

  • * Technical SEO fixes (site speed, indexing, crawl issues)
  • * On-page optimization (meta tags, headings, schema)
  • * Content enhancement for better search relevance
  • * Continuous tracking and refinement based on rankings

Ranking Results

  • * $15 Keywords Ranked in Top 5
  • * 20 Keywords Ranked in Top 10
  • * 25 Keywords Ranked in Top 20
  • * Significant improvement in search visibility

Key Impact

  • * Increased high-intent organic traffic
  • * Improved product discoverability
  • * Built sustainable long-term traffic source
  • * Reduced dependency on paid ads

This case study shows how a structured SEO strategy focused on high-intent keywords, technical optimization, and content improvements can drive consistent organic growth and reduce reliance on paid acquisition channels.

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